Three Thinking Co. was created in 2012 by a designer, and marketer and a digital specialist – hence the Three.

We all understood the need for marketing to be commercially focused. To increase audience engagement with the end goal of building better customer relationships and driving sales. We wanted to take the time to fully consider what we were doing and deliver real intelligence through our work – hence the Thinking.

We believe our approach sets us apart from other agencies. Where others fail to remain focused on delivering financial returns, our Think. Create. Build. method means our success is quantifiable, which in turn means we can keep clients for the long term and evolve our activity to perfectly compliment theirs.

Let’s be honest

To create effective marketing you need to know one uncomfortable but universal truth. It doesn’t really matter what you think. (Sorry!)

The only thing that matters is what will influence your existing customers to maintain their behaviour, and non-customers to change theirs. What these people believe they need, why they think one supplier is better than another, and what’s stopping them choosing you is far more important than what you want to tell them.

All of our design, digital, and social media services are structured to deliver commercial benefit, primarily by driving sales through effective marketing. We go to great lengths to find out who you need to target, what you need to say to influence them, and which media they are most receptive to.

So if you’d like us to look at how you could overcome your current commercial challenges with better communications, we think we can help.

The methodology behind our marketing strategies – Statistics are not as exciting as instinct, but an effective marketing strategy is never purely based on personal preferences or perceptions. We start the process by getting to know your customer journeys, subsequently finding how we can get more people on the path to your door, and hurrying them along with powerful messages at opportune moments once they’re moving in the right direction.

Stage one: market analysis – If you think you know everything about your market you probably don’t need a strategic communications agency. If you recognise that knowing a bit more about how your customers, retailers, distributors and suppliers think and behave could give you a commercial advantage; we think we can help. We devise market research exercises based on budget, with even desk research and a few phone calls having the potential to yield enough intelligence to vastly improve return on investment.

Outcome: A report offering real insight and a more accurate understanding of what drives decision in your marketplace

Stage two: proposition development – Even the best products and services need to be positioned favourably in the perfect display cabinet and with the right lighting. In the context of our market intelligence and your customer journeys we will develop these aspects, turning a list of company facts and product features into a rounded proposition that will engage your audiences and give them a reason to buy from you.

Outcome: A well informed vision of what your business offers to the markets and customers it serves, and a set of clear and concise key messages that can be used consistently to convey that proposition to stakeholders

Stage three: communications planning – With a comprehensive understanding of your market and customer journeys, and key messaging at the ready we can then look at the types of media that have the most influence on key audience decision making, and the optimum timing for communications. Saying the right thing to the right person at the right time isn’t always easy, but having created an effective marketing strategy based on fact not perception we will have a much better chance of achieving just that.

Outcome: A well structured, interactive plan that details the who, what, where, when and why of all future communications

The ultimate result: A clear understanding of who you need to speak to, how to reach them and what to say. What you might call a formula for success.

Build.

The bit you probably came for

Thinking about how to achieve your commercial aims and creating a communications plan may get our juices flowing, but we understand you might just want to cut to the pretty pictures and clever words. So here we are.

We build creative communications on the sound base of market intelligence and effective planning. Everything we do is highly considered, and here are the marketing outputs we excel in delivering:

Creative design

Brand development | Logo design | Graphic design | Point of Sale (POS) | Brochures | Leaflets| Advertising campaigns | Exhibition stands | Signage | Interiors

Digital

Website design | Website build: WordPress | Website development: Laravel | Managed hosting | Digital marketing | Email marketing

Social Media / Inbound Marketing

Social content planning, creation and posting | Social engagement | Facebook campaigns | Twitter campaigns | Instagram campaigns | Social media advertising | Search engine optimisation (SEO)

Campaign Implementation

Supplier management | The Vault interactive planning system | Media planning | Campaign management